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Black Friday - 7 Top Tips to Planning your Sales Campaign

Are you a Retailer? 

YES!  

then act now,

plan, prepare and promote your Black Friday Sales and Marketing campaign.  

Don't miss out on the chance to be part of what is a growing retail activity for shoppers and bargain-hunters everywhere. And with rising costs more and more consumers are looking for the best ever deal and price!

What can, will you offer them!

Here are our 7 Top Tips to planning your SUCCESSFUL campaign:

     1. Plan, prepare and promote your Marketing strategy, NOW!  Identify your deals and align with stock, supply, resources, budget etc. 

  1. Consumers buying habits have changed and where possible smart Businesses now engage in retail sales both Instore and Online.  Bargain hunters are keen, and eager to get ‘early-bird’ specials.
  1. Get your Business ‘house’ in order. Instore make sure your premises are ready and equipped for more customer traffic. Ensure you have sufficient and suitably trained staff. Online/digital make sure all systems are up to date, in working order and ready to go!  Do a ‘test run’! Have a backup system, plan!
  1. Embrace Social E-commerce. Adopt all marketing mechanisms to get full exposure, such as; social media, display advertising, newsletters, and Instore promotions. Maximise sales opportunities with ‘Click and Buy’ purchase options. More direct simple methods mean less time and hassle for customers. Explore new marketing tools and seek expert technical help if needed.
  1. Use the power of social media. Craft clever emails, tailor and personalize to regular customers, re-engage with past and target potential ones. Be authentic, honest and offer ‘can’t refuse’ incentives.
  1. Plan your ‘sales’ pitch. Be savvy! Develop your product deals and offers wisely to get the best results. Motivate customers, make offers both attractive and irresistible! Remember your (USP) unique selling point. Consider if possible, offering free delivery, bundled offers bonuses and gifts.  Explore ‘upsell and cross-sell' methods.
  1. Delivery methods. Critical to have delivery systems in place for Online shoppers. Check your providers/arrangements are reliable and ready to go to deliver orders as promised.