Marketing is the process of intentionally stimulating demand for and purchases of goods and services!

And wouldn’t we all like it to be our Business in demand!
Yes! Then read on……………..


Marketing Re-defined

Consumer behaviour has undergone a dramatic shift during COVID and Businesses that can change and adapt are better placed. COVID has challenged the rules about customer relationships, building brands and Businesses alike.


Below are 3 Tips to help you embrace Marketing 2021+
1. Know Your Customer. We now need to identify our customer segments and create personal connections. We do this by defining consumer groups according to multiple dimensions that influence purchasing behaviours; such as attitudinal characteristics. This means targeting specific customers beyond just demographics (e.g. age and gender).

2. Customer wants. Customers today expect you to have what they want. To keep abreast of these expectations requires Businesses to have data and technology as part of their Business model.

Connecting and gathering data is central to helping move from a ‘one size fits all’ approach to meeting consumers more personalised demands.

3. Competing. This goes beyond competing with your Business competitors you are now competing with your Customer. With the rise of digital transactions customers want and expect more. You are now competing with their last experience.

How did you rate?!



Corporations Act Directors
To all current Company Directors there is a new requirement that you need to meet – that is to apply for your unique Director identification.
Company Directors need to verify their identity as part of a new Director identification requirement.
All Directors of a Company, registered Australian body, registered foreign Company or Aboriginal and Torres Strait Islander Corporation will need a Director ID.
When you apply, it depends on when you were appointed as a Director;
• Existing Directors have until 30 November 2022 to apply
• Directors appointed between 1 November 2021 and 4 April 2022 must apply within 28 days of their appointment.
• From 5 April 2022, intending Directors must apply before being appointed.


A Director ID is a unique identifier that a Director will apply for once and keep forever, that will help prevent the use of false or fraudulent Director identities.

• For more information visit the Australian Business Register Services (ABRS) website.
• Have questions? Contact Blackburn Accounting.




Can be described as the method to manage a Project. It’s a systems approach that helps Teams to work within a project by organizing, tracking and executing the tasks. Additionally it can help with planning, and management to meet the Project requirements to budget and the timeline.
BUT, inevitably delays can and do occur to a Project.


Project Delays - What, Why, How!

Delays to the Project Schedule, delivery and expectations.
Why do these delays happen!
• The planned timeline is understated. Inadequate estimated timeframes jeopardize the Project particularly if there are several tasks and steps. Each impact the other. Estimate carefully!
• Project requirements are unclear. It is critical to have clearly communicated requirements at the start. Avoid guessing and playing catch-up later.
• Changed Project scope. Clients making changes along the way. It takes time to create new plans and often redoing work.
• Communication with stakeholders. Ensure you are timely and engaging with all your communication. Critical as milestones may need signoff before the next stage can commence.
• Other influencers include; external vendors not delivering on time; resources are unavailable along with unpredictable events such as natural disasters.

6 Tips – How to avoid Project delays

1. Create a Project Schedule.
This is a detailed document identifying the Project scope, Timeline and Organisational Resources required to complete each task. Break down into tasks, sequences, and steps.
2. Gather Your Team.
Do so from the start. Esstential to share, sell and seek buy-in of the Vision and benchmarks for success.
3. Set Realistic Goals.
Be honest when setting your goals. These need to be clear and measurable. Avoid being over ambitious to impress clients.
4. Gather the ‘right’ resources.
Review what you have in the critical aereas of; Finance (budget), People/Team (skilled/available) and Materials (technical, physical space).
5. Progress
Track and Measure progress. Collect data and measure against your goals. Also provides transparency. Schedule regular Team Meetings.
6. Forecasting.
By Forecasting we take stock of the Project current status at a certain point to predict results at the end of the Project. Forecasting takes Project risk into account, looking at cost, quality or a combination of those. This exercise provides the opportunity to course-correct and avoids delays.

Whatever your Business, wherever you are, you are part of the local community,
And as a Business owner you are also part of the Business community.
It makes sense therefore to get to know your neighbours!
Reach out and connect, the benefits are many! Such as, raising your profile and finding out who and what else is out there!

Small Businesses can support each other in practical ways;
Read on for examples……………..

7 Practical Ways to support each other:
1. Need a service, check your local directory
2. Reach out and network. Share, show and tell.
3. Create and join local Business groups
4. Offer discount to fellow local Businesses
5. Refer customers to small Businesses you trust and know
6. Exchange Business cards
7. Get involved in local initiatives

Other ways to Supporting local business,
Supporting each other, and Working together!

Connecting with community
Explore opportunities such as Rotary, community groups, Library activities.
Follow-up with an Invitation to catch-up over drinks or a coffee chat
Join local Groups
The Local Government publish directories and advertise opportunities. Check out the Town of Victoria Park website. See us in the Business Directory! Are you there?
It’s amazing,
the Businesses you will find and people you meet in your community circle network.

Connecting - Are you inspired?

Your Invitation
Want to join a Blackburn Accounting Business Network group?
Contact us,
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
T: 6454 5831


 It starts with understanding your Entitlements, rights and Obligations and those of your Employees
And importantly, it is about looking after yourself and your employees.
1. Aim to adopt and achieve ‘best practice’ in all activities. Sound record-keeping is essential.
2. Access specialist advice and help if needed, these can guide you with compliance and related issues.
3. Managing conflict and preventing disputes. While conflict is a natural part of workplace relationships, there are ways for Employers and Employees to work together and manage conflicting interests.
4. Look after your own health and mental wellbeing and that of your staff. Be aware of Health professional services and access if needed.
5. Keep abreast of Industrial matters such as pay and conditions legislation, sector changes and any Government, State and Federal Acts, Awards, reporting and compliance requirements.