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Recruiting staff has never been more challenging and on the other side of the pandemic smart small Businesses are doing it smarter by adopting a more strategic approach to this task. Rather than ad-hoc and piecemeal, the process is now more refined and organised.  This framework has developed shaping the strategies for attracting and recruiting the best talent.

Recruitment Strategies for small Business include: 

• Social media opportunities: Post on all platforms. Facebook, Instagram, LinkedIn, these are the super highways of communication. Put the word out you are hiring, looking for the ‘right’ people to join and help build your successful enterprise. 
• Sell your Brand & Culture: in all mediums, promote, show and tell what your Business is all about. Be the messenger, the story teller sharing the values, vision and what makes it great place to work in. Your job descriptions should reflect this professional and positive culture, making it attractive to applicants. 

• Create a Careers page: Set up a captivating Careers page on your website. Make it visually attention grabbing and informative, including an easy-to-use link to apply or register an interest. Importantly, monitor and respond quickly, respecting that Applicants too are busy people. 
• Make your Business a Great Place to Work: Create a workplace and culture that your existing staff will rave about. A culture of acceptance, diversity and competitive renumeration and conditions will have them singing the company praises. Positive publicity is the best publicity! 
• Face to Face: Utilise off-line opportunities by being active in Industry Events, community fairs and use of neighbourhood Job Boards. Word of mouth referrals also fall into this more traditional recruitment method.