Blog

Bluey, a talking dog, as 'bonza' as ‘football, meat pies, kangaroos and holden cars’, with the potential to become an iconic Australian cultural export, just like Crocodile Dundee! 

Yes Bluey, an animated TV series about a Blue Heeler dog ‘family’, lovable characters born in Brisbane that has attracted and won international acclaim. Bluey has captured the world’s imagination and audiences of all ages!

You might ask ‘have we all gone barking mad’! 

With such hype I had to find out for myself! And did so with the flick of the switch!

Bluey, the humble beginnings

• Created by Joe Brumm in a Brisbane – based studio premiered on ABC 2018. The content format is accredited to the talent of the creator and a team of dedicated animators and designers.
• A series about family life, with mum Chilli and father Bandit, caught in the frantic antics and adventures of daughters Bingo and Bluey.

Bluey the influencer! 

The endearing nature of the characters, and storylines has developed a following, and audience's kids and adults alike, globally.

Storylines are relatable, emotionally charged reflecting experiences of everyday family life and parenting, the dynamics, ups and downs and challenges.

Episodes usually involve imaginative play, heart-warming moments and family bonding weaving life-lessons into the narrative, without preaching.

Brilliant Success Story

The Show has achieved International success including in US, (Bluey the Balloon) in Macy’s Thanksgiving parade, 

in 2023 the second most streamed show and has been exported to 60 countries including UK and China. 

Plus, merchandising products worth as much as $3b, Facebook group followers and Grownup Fan Clubs.

The genius of the show’s success:

Appeal: Short, succinct episodes with universal themes and storylines around family life, and parenting that resonate with all ages, kids and adults. 

Bridges the gap between children and adults. It's a show families can watch together, laugh, learn and bond.

Engagement: captures attention through visual quality, and outstanding animation that brings the characters to life.

Emotional depth, handling complex emotions, like sadness, jealousy, and frustration helping children navigate these feelings in a healthy way.

Hooks and connects audiences: by capturing the real essence of family life, relationships, with a blend of humour, emotion and observations, offering life lessons for all, without preaching.  

You might be thinking how do I create my Bluey success story!

• Are there lessons to be learned? 
• Simply said, what does it take to make a ‘successful’ business!

To find out more

Follow our Blogs; https://blackburnaccounting.com.au/blog