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If you identify with this, you are always on the ready! 

Ready to take risk, be creative, innovative, and flexible. You are assertive, pro-active, anticipating change, embracing it, and taking advantage of every opportunity. This puts you in control and a dominant position over your competitors. 

Business examples in practice. 

A Business on the front foot might launch a new product to capture market share before its competitors react or boost sales growth. Menu innovation is an example where a leading restaurant, to support its global rollout and deliver sales improvement in 2026 has launched new menu items. Be tempted with a Caesar Burrito or Cali Burrito! 

Another example is range innovation to drive sales for a major infant retailer. This approach has delivered early signs of revival by posting a leap in half-year profit.  Along with exclusive branded products these are key drivers for launches in the coming second half of trade. 

A rideshare Company, in a bid to ‘win the west’ has revealed it has signed a marketing deal with a prominent Eagle footballer. This promotion is to capitalize on the Eagles supporter base and belief that everyone in WA loves or hates the Eagles, so either way it’s a captive audience. This innovative move is aimed at taking on its opposition and to increase the Company’s share of the Perth market. Discounted rides and a pool of prizes are part of the promotion.  

An innovator, being an adopter is how successful Boost Juice Company founder describes herself. In a recent article, she says her secret to success was continuing to learn and grow. She began in 2000, with little experience, a tonne of self –belief and fruit. Her approach to everything she does is always looking for better ways and to keep trying to find it. Today, her Business empire has expanded across Australia and NZ, to 467 stores globally  

‘Meeting the customers where they are’, has taken on a whole new meaning and to a new level with bush outfitter RM Williams unveiling a ‘shop on wheels’.  The vehicle is setting out across the country with a range of boots, accessories and clothing. The Company CEO says it’s ‘much more than just buying the products - it's giving that whole immersion into the brand’.   

Being on the front foot means kicking goals in Business, Negotiation and Sport.  

If you would like to be on ‘the front foot’, here are the key aspects: 

• Assertive and Aggressive: you operate with confidence and strength rather than passively or timidly.  

• Belief: Have passion and belief in self, and your endeavours, without being naive or foolhardy.  

• Proactive versus Reactive: You don’t wait for something to happen. Instead, take the initiative and act to make things happen. 

• Anticipation: You are thinking ahead, predicting what might happen and taking the lead, acting in advance to stay ahead. 

• Dominance: These actions put you in control of the situation, leading the way and setting the terms. In doing so, you outmaneuver your competitors.

 Don't wait take the first step now!