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I first met Bluey in May 2024, and I shared that experience with you our readers. Others had discovered this amazing Blue Heeler talking dog and her family when the animated TV series premiered on ABC 2018. How time flies!

Here we are, 2025! Bluey, look at me now!  

Bluey, is inspirational, amazing and remarkable. As a Business model, it’s the stuff dreams are made of! A global success! If you have a dream, an idea, a concept that you want to develop, produce, deliver and sell to the world, Bluey is your classic example. 

Creator Joe Brumm shared at a recent conference how a simple story grew into a cultural phenomenon that’s reshaping how we see and think about family entertainment. And isn’t he proud of this creative vision that has become a world-wide hit that has positively influenced children’s television and reminds us of what childhood should feel like. 

Story lines link and connect generations through relatable, real-life experiences and adventures that are emotionally meaningful. Based on events that make us laugh, reflect and cry, covering friendships, loss, and chaos! All that family life is made up of. If you haven’t viewed an episode yet, I encourage you to do so, you might see some of your family experiences being played out!  

What’s Bluey up to now? 

• Bluey just made her second big appearance at Macy’s 99th Thanksgiving parade in New York. She was flying high along with 34 other character balloons, a procession of 28 floats, 11 bands and a cast of thousands, viewed by millions. 

• Bluey is the most-streamed series in the U.S on Disney Plus. 

• Internationally, it is now available in over 140 markets 

• Has received notable awards, including the 2024 Peabody Award and Television Critics Assoc Awards. 

• A ‘Bluey Wackadoo Weekend’ was a special programming event in October 25 featuring a marathon of episodes and other special content. 

• Bluey’s brand is highlighted as part of the Queensland Govt, tourism campaign to promote the state as a destination. 

• Commercially, there is a range of merchandising products available, Bluey inspired books, toys, paddling pools, tents, board games, lunch boxes and more! 

• Is featured at Walt Disney World in Florida and at Disneyland Resort in California. 

• Proposal of a movie release in 2027 

Is there a Bluey success story brewing in your back room, an idea, a dream yet to be realized! 

An itch that still needs to be scratched? In Joe Brumm words, that is what he had! He wanted to write his own stories, wanted that feeling to be in a room again, creating with animators and working with my own small business. And the rest is history! 

‘Starting a Business – What it Takes’! – Watch out for this article in future editions.