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Are you a Retailer?
YES!
then act now,
plan, prepare and promote your Black Friday Sales and Marketing campaign.
Don't miss out on the chance to be part of what is a growing retail activity for shoppers and bargain-hunters everywhere. And with rising costs more and more consumers are looking for the best ever deal and price!
What can, will you offer them!
Here are our 7 Top Tips to planning your SUCCESSFUL campaign:
1. Plan, prepare and promote your Marketing strategy, NOW! Identify your deals and align with stock, supply, resources, budget etc.
- Consumers buying habits have changed and where possible smart Businesses now engage in retail sales both Instore and Online. Bargain hunters are keen, and eager to get ‘early-bird’ specials.
- Get your Business ‘house’ in order. Instore make sure your premises are ready and equipped for more customer traffic. Ensure you have sufficient and suitably trained staff. Online/digital make sure all systems are up to date, in working order and ready to go! Do a ‘test run’! Have a backup system, plan!
- Embrace Social E-commerce. Adopt all marketing mechanisms to get full exposure, such as; social media, display advertising, newsletters, and Instore promotions. Maximise sales opportunities with ‘Click and Buy’ purchase options. More direct simple methods mean less time and hassle for customers. Explore new marketing tools and seek expert technical help if needed.
- Use the power of social media. Craft clever emails, tailor and personalize to regular customers, re-engage with past and target potential ones. Be authentic, honest and offer ‘can’t refuse’ incentives.
- Plan your ‘sales’ pitch. Be savvy! Develop your product deals and offers wisely to get the best results. Motivate customers, make offers both attractive and irresistible! Remember your (USP) unique selling point. Consider if possible, offering free delivery, bundled offers bonuses and gifts. Explore ‘upsell and cross-sell' methods.
- Delivery methods. Critical to have delivery systems in place for Online shoppers. Check your providers/arrangements are reliable and ready to go to deliver orders as promised.
Is your Business ready?
YES OR NO,
start your Black Friday sales campaign now!
Time and Opportunity wait for no-one!
If you are a Retailer and wanting to ‘crank-up’ your sales activity and boost revenue, and who doesn’t!
READ ON
Online, Instore, OR BOTH, don’t miss the opportunity to be part of the sales phenomenon that is ‘Black Friday’.
A time of shopping, with promotional offers, huge discounts and big sales! From fashion and beauty to electronics and household goods there are bargain hunters out there just waiting to grab a deal, save money and get that best ever price.
What can your Business offer!
2022, Black Friday begins on Friday 25th November, with sales usually beginning at midnight.
Cyber Monday is the follow-on event traditionally offering ‘Online only’ sales. 2022 Monday 28th November.
But be flexible, choose what best suits your Business and customer's needs to maximize the shopping opportunities and experience for both parties.
What’s this all about!
Black Friday began in the USA, emerging in the 1980’s as a major shopping holiday post- Thanksgiving. a time of celebration and holidays.
And, the ‘shopping event’ has morphed globally into a sales bonanza offering special deals to entice consumers, to stock up, indulge themselves, including on grabbing Christmas bargains.
Aussies have embraced the retail event smashing records in 2021 with sales totaling $8 billion during the 4 day period.
It’s popular! Figures indicate November is stealing the limelight from December as the time of peak sales, so makes sense to get on board and be part of the phenomenon! As a Retailer you can't afford not to.
If you don’t get onboard this opportunity you may be left behind. As consumers traditional shopping period has changed. This may have a significant impact on your sales performance.
2022. As households experience rising cost of living expenses, they are looking for savings across all purchases. Whether everyday items or Christmas present shopping everyone is becoming a bargain hunter, chasing the best price and deal!
Key Takeaways:
- Black Friday and Cyber Monday makeup this four-day sales event BUT choose the time period that best suits your Business and customers
- Start planning, preparing and promoting now
- Offer Instore and Online buys
- Offer your best ever deals
Financial Literacy, a subject often avoided, clouded in mystery or misunderstood.
True! and a fact for many!
A recent survey found 46% of people confirmed these feelings of finding financial information hard to understand.
Is that you!!
In a time of rising prices across most essential items, interest rates rapidly increasing and a booming buy now pay later market, it is critical to have some understanding of how money works. Basic financial literacy is a must.
Let's chat!
We begin with the premise that for most of us saving and budgeting are essential to financial wellbeing and the ‘smarter’ we are with our money the better we are, and the better we sleep!
The foundation of this thinking is understanding how your money works, or doesn’t. For example, what are the fundamentals of borrowing, the intrici's of home loan and credit arrangements and how to survive financially to retirement!
Simply, how money works and how, when to build, grow, your assets and gain some extra dollars to make that money work harder for you.
To help you with these questions there are resources available, such as: Moneysmart.gov.au
Basic literacy includes knowing the:
- Fundamentals of how home loan rates work
- Credit card rates
- Power of compounding interest
Is this sounding complicated!
Don’t despair, read on, there are ways for improving your literacy!
How to improve your Financial Literacy
In a nutshell, the 4 Principles to building Financial Literacy are:
1. Budgeting
- Improve your spending habits
It is very easy to let money slip through your fingers! You may be surprised to find out how much you are spending on non-essential items, those wants, rather than needs. Make an effort to convert some of that spending to savings.
- Set yourself a Budget.
Stick to it and manage it. Be aware and control your credit card activity. Small steps that can help you save more than you spend, the key to getting financially ahead.
- Develop Financial Goals, A Financial Plan.
In Business and many other aspects of our life we develop plans and set goals. It's about ‘organisjng’ your money. Surely, it makes sense to apply this to our financial future!
Shhhhh not something I want to talk about. How often have you heard or said that!
It’s the conversation we often avoid or put off until we find ourselves forced to have it.
The conversation, the questions;
What do I need to do to have plans in place for now, the future, to protect my interests and my family and loved ones when I am gone?
Don’t wait, act now, read on…….. 
What is Estate Planning and who can I contact for professional guidance and advice?
This is where Blackburn Accounting can help. We are your family Business specialists offering solutions in Retirement and Estate Planning.
Estate planning is the process of arranging during a person’s lifetime for the management and disposal of that person’s estate; during that person’s life, should they become incapacitated and after death.
Estate Planning is more than just having a will!
Estate Planning is about wealth succession, a way to help protect and ensure the wealth you have built over a lifetime is distributed according to your wishes. There are benefits for all concerned.
An Estate Plan is designed to help protect your loved ones. A rigorous estate plan ensures your wealth transfers smoothly and tax effectively to your intended beneficiaries. It will help them minimise taxation upon transfer of assets in a legal and logical manner, in accordance with your wishes. Estate planning can be captured under three questions:
- What do I have?
- Who do I want to have it? and,
- What will the implications be for that person?
Did you know for example, that even when you have a will, it may not apply to all of your wealth and assets. Complications can arise depending on where your assets are held. Another example, did you know that your superannuation may not even form part of your estate?
One of the key roles of your accountant in Estate Planning is to ascertain who owns what so that the assets can be split into these three separate areas and dealt with accordingly.
Key elements in Estate Planning include;
- A Will
- Powers of Attorney
- Superannuation nominations
Most importantly;
- Do you have your affairs in order?
- Do you have a Financial Plan?
- When did you last review your Will and Estate Plan?
Need help, have questions!
Contact us at Blackburn Accounting, we offer a professional personalised service. We will walk you through the steps to establishing your Estate Plan. Request a free, no-obligation consultation today. contact us now 
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